How You Can Predict Your Next Show’s Profit

How You Can Predict Your Next Show’s Profit

How to use economic indicators to forecast budgets and revenues.

Hal Vandiver knew the Great Recession was coming long before most association meeting managers did. He didn’t have a crystal ball, but he did have a system of forecasting meeting and event outcomes that foretold economic trouble. Consequently, he planned his meeting budget accordingly and saved his association thousands of dollars when the economy tanked in 2008.

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