Get Deviant

Get Deviant

Greg Reid, CMO of YRC Worldwide, explained to ECEF show organizer attendees how to get the attention of their corporate marketing executive clients.

Greg Reid, Chief Marketing Officer of YRC Worldwide, had an interesting message for the 170 people who gathered in June at the Washington (D.C.) Convention Center for the Exhibition and Convention Executives Forum: Get deviant. No, he wasn't telling them to channel their inner juvenile delinquent; he was, however, exhorti

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