Exhibitors Favor Attendance Quality Above All Else

The quality of attendees is by far the most important factor to exhibitors when deciding whether to exhibit at a trade show or exhibition, according to a new study by the Center for Exhibition Industry Research.

The study found that 84 percent of marketing executives surveyed cited attendance quality as the most prevalent factor driving the decision to exhibit. “Results to this study indicate that an exhibition’s reputation for delivering quality attendance is the most influential fac

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