Claudia Flowers Robert Liodice and Janet Johnson

Claudia Flowers, Robert Liodice, and Janet Johnson

Exhibitors Challenged to Show ROI, Says Expert Panel

As companies cut back on marketing budgets in these still uncertain economic times, marketers face increasing pressure to justify their investment in exhibitions as well as other vehicles, explained a panel of experts at the Exhibition and Convention Executives Forum, May 30 in Washington, D.C. The session, “The Value of Face-to-Face Marketing,” was streamed live to an online audience, a first for ECEF.

Panelist Bob Liodice, pres

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