Check In With Barbara Scofidio: IMEX vs. Your Desk

Check In With Barbara Scofidio: IMEX vs. Your Desk

The recent IMEX America in Las Vegas sent a message to the entire meetings industry that live trade shows are here to stay.

IMEX America is living proof that exhibitions with the right message and model can experience significant growth—20 percent more buyers this year, in the case of IMEX.  

IMEX was held October 9–11 at the Sands Expo in Las Vegas. It’s a good time of year, and an easy city to fly to, with good rates. The event hosted a t

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