Adopting the Hosted-Buyer Model Pays Off for the Independent College Bookstore Association

Adopting the Hosted-Buyer Model Pays Off for the Independent College Bookstore Association

How the Independent College Bookstore Association adopted the hosted-buyer model as its relationship-building format—and why other organizations are doing the same.

It happened right after the 2003 annual meeting — a revelation. In a debriefing after the event, Stacy Waymire and his staff at the Independent College Bookstore Association shifted their conversation to finding a new way to engage both exhibitors and attendees.

"We thought:

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