Tamara Mendelsohn on Marketing Events Using Social Media

Data from an online event registration company shows the benefits of enabling people to do things they already are motivated to do on social media, including market your event for you.

While every event is different, online event registration company EventBrite has been tracking how people register for events using its technology for several years now. After crunching some data, Tamara Mendelsohn, the company’s vice president of marketing, shared a few interesting insights at the Meeting Professionals International World Education Congress, held in late July in St. Louis.
 
1. Enable people to do things they already want to do.

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