Web Sites That Connect

Every Web site — including meeting sites — must hit five “emotional points” to ensure that it makes an emotional connection that will engage users and make them more likely to buy what you are selling. So says Philippa Gamse, a Web expert and speaker on all things techie, who teamed up with Annie Jennings of Annie Jennings P.R. to put on a free teleconference titled “Emotionally Connected Web sites.”

The five points are:

  • Recognize

    The site needs to make the use

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