To measure is to know. These are the words of Lord Kelvin, 19th-century mathematical physicist. Another of his quotable phrases: “If you cannot measure it, you cannot improve it.” Indeed, meeting executives are wise to take his thinking to heart. Evaluating a meeting is critical to proving its successes (and failures), determining its return on investment, and improving future meetings.
Evaluations should be planned long before the meeting. The evaluation process actually start