Making Marketing a Tweet Deal

How associations can use Twitter tweets, Facebook friending, and other social network tools to market their meetings

With tens of millions of active, loyal users and an unprecedented ability to differentiate users based on their interests and affiliations, social networking sites like Facebook, Twitter, and MySpace offer a rich opportunity for events to increase their audience, focus their offerings, and extend the reach of their event beyond the convention hall. Social networks represent five of the top 10 Web sites in the world; the rest are search engines pointed largely at the content on those social ne

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