I used to write articles and hand them to an art director. Now I blast them out in an e-newsletter, post them to multiple Web sites, record them on a podcast, discuss them during a webinar, link you to them on Facebook and LinkedIn. And still, they want me to tweet.
I sit at meetings and scan the room. Everyone has an iPad/laptop and at least one phone (though two is becoming the norm). They’re not checking one e-mail account, they're checking two (though three is not uncommon)