Friending the Meetings Industry

Friending the Meetings Industry

Meeting-specific social networking tools are flourishing. So why doesn¹t every meeting have one?

In 2006, Chicago-based Starcom MediaVest Group deployed an online social network to connect the 200 executives attending its global meeting in Rome. Little did they know, it was the germ of a network that would soon grow to be more than 10 times larger.

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