Can an App Make SXSW Feel Small Again?

Can an App Make SXSW Feel Small Again?

The 2016 South by Southwest culture festival opens next week in Austin, Texas, screening 150 feature films and 106 shorts, showcasing 2,266 musical acts, and offering about 2,000 conference sessions, plus a number of trade shows and 126 official SXSW parties. While the sheer volume of choices is overwhelming, organizers hope a new feature on the official conference app, SXSW GO, can bring the mega-event down to size by customizing experiences for the 80,000-plus participants.

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