Technology has invaded face-to-face events. If you stand in the back of a breakout session and observe attendee behavior, you’ll see what I mean. Today’s attendee brings a smartphone plus an iPad or laptop to every event. She is a hyper-connected multitasker, a member of the new “on-demand” generation. She expects to be able to check e-mail, post tweets, and stay productive at all times.
And the trend is not limited to attendees. When you consider the con