How Web 2.0 Creates Trust for You and Your Events

Web 2.0 is all about the attendees. They generate the content, they rate the content, and they recommend the content to peers. Most meetings and events lack those very qualities; people are treated like cattle and cargo. They don’t have a voice, and they don’t have their trusted peers’ recommendations to help decide what to see and do.

This often-disappointing dynamic can be changed with Web 2.0 concepts and tools. When used correctly they can create lasting, meaningful experiences th

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