Why You Need to Know About Net Promoter Scores

If you can turn more of your customers into promoters of your product, you’ll be ahead of the game. Events are one way to do that.

“How likely is it that you would recommend this company (or product or service) to a colleague or friend?”

This might just be one of the most important questions you will ever ask your customers.

The answer results in what’s known as a Net Promoter Score (NPS), which companies use not only to measure customer delight but to define business practices. The goal, of course, is simple: Create more promoters and fewer detractors.

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