Who Are the Key Stakeholders in Your SMM?

And Why Include Them?

Here's why the following nine groups are invested in your strategic meetings management program—and why you need to consider all of them part of the process:

1) Senior executives—Key to driving acceptance

2) Meetings staff—Must understand and support the SMMP and become change agents

3) Clients—Have a vested interest in how changes will affect success of their meetings

4) Procurement—Will help give credibility to

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