Webinar Highlights: Getting Buy-In for Your SMM

Webinar Highlights: Getting Buy-In for Your SMM

Don’t be surprised if some of the things you thought would be the biggest hurdles to getting buy-in for your strategic meetings management program turn out to be little problem at all.

Last Week’s Webinar, “Getting Buy-In for Your SMM,” revealed tips for working with key stakeholders—and even some surprises:

Win over the Admins. When Webinar panelist Karen Vander Ploeg started her new job as director, travel and meetings, at Daiichi Sankyo in 2006, she met with all the stakeholders that her newly centralized department would be serving “to try to establish what some of their ‘pain points’ were. One of the areas

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