Strategic Meetings Management Aims for the Mainstream

Strategic Meetings Management Aims for the Mainstream

Good news! All signs point to the fact that strategic meetings management is not only alive and well, but here to stay.  After the industry meetings I attended this fall (CIC Conclave, IMEX America, Lanyon Live, BTN Strategic Meetings Summit) and conversations with clients and associates, I am confident in stating that SMM is here for the long haul. Why I am so sure? Two major reasons:

  1. SMM programs are gaining momentum in small and mid-size corporations.
  2. Orga

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