Good news! All signs point to the fact that strategic meetings management is not only alive and well, but here to stay. After the industry meetings I attended this fall (CIC Conclave, IMEX America, Lanyon Live, BTN Strategic Meetings Summit) and conversations with clients and associates, I am confident in stating that SMM is here for the long haul. Why I am so sure? Two major reasons:
- SMM programs are gaining momentum in small and mid-size corporations.