SMMP Requires Dedicated Companywide Communication

When developing a successful strategic meetings management program, communications planning is critical

Communicate, communicate, communicate! How often have we heard this phrase yet not really put it into practice? When developing a successful strategic meetings management program, communications planning is a critical component. It's not enough to send out a corporate-wide e-mail telling everyone about your new SMMP — you need to spread your message frequently, using a variety of approaches to reach a diverse audience.

The content, purpose, frequency, and format

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