SMM Software: Buyer Beware!

One of the toughest parts of setting up your strategic meetings management program is the technology piece. The more I speak to readers, the more I see why.

For starters, you're not going to get management buy-in until you have compiled data on the company's meetings activity, whether you do it through your corporate travel department, work with accounting to determine what's been spent on corporate credit cards, or check with hotel national sales offices to get info — or all t

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