Risk versus Reward: The SMM Balancing Act

Risk versus Reward: The SMM Balancing Act

NFL coach, association CEO, strategic meetings management champion, SMM supplier: What do they all have in common? The ongoing challenge of balancing risk versus reward.

Most people agree that the decision by Seahawk’s coach Pete Carroll to pass into the end zone at the Super Bowl was a risk not worth the outcome. But then consider the Professional Convention Management Association’s annual Convening Leaders meeting last month in Chicago. Thousands of Chicago flights have been can

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