For years, meeting professionals have promoted how important it is to get on the radar screens of C-level executives. To get their buy-in on strategic meetings management. To win a seat at the table.
The good news is that more and more CFOs get it: Because of higher meeting costs, Sarbanes-Oxley, new data-tracking and reporting technologies, and other reasons, many CFOs now see meeting spend as an area that is ready for expense management.
John Adair, CFO at Redmond, Wash.-bas