Meet Lasse Hauggard, One of the First SMMC Grads

Meet Lasse Hauggard, One of the First SMMC Grads

Haugaard, corporate sourcing, Novo Nordisk A/S, Bagsværd, Denmark, and his fellow grads were honored at NBTA’s International Convention and Exposition in Houston. Corporate Meetings & Incentives Editor Barbara Scofidio met up with him afterwards.

Corporate Meetings & Incentives: Congratulations on this huge accomplishment! Let’s start with what made you decide to do the SMMC.

Lasse Haugaard: The U.S. is more than five years ahead of Europe when it comes to meetings management, and it was hard to find peers who were at the same level. In fact, I think Novo Nordisk is one of the only companies in De

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