Is there any doubt that kids — and perhaps grownups, too — love waterparks? Would you like evidence?
In the mid-1970s, waterparks did not exist, but today there are more than 1,000 waterparks in North America.
Nearly 75 million visitors a year go to waterparks.
The small tourist town of Wisconsin Dells, Wis., population 5,000, placed tremendous community resources into becoming the acknowledged World's Capital of Waterparks. The strategy ap