Imposing a Strategic Meetings Management Program Does Not Work

Imposing a Strategic Meetings Management Program Does Not Work

The common rationales for developing a strategic meetings management program are:

• to contain and reduce costs

• to mitigate regulatory and duty-of-care risk

• to consistently deliver engaging events

These are all exceptionally good reasons to implement an SMM program, because if these concerns are not addressed, they leave organizations exposed to the loss of customers and employees, significant financial loss, brand damage, intellectual property loss, li

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