It promises to become the stuff of legend: a winter's day in 2004, a hotel meeting room in Minneapolis, five meeting industry professionals staring at a white board. “We said, ‘We will not leave this room until we decide,’” recalls Mike Malinchok, at the time product manager for GetThere DirectMeetings.
Driving Force: History of NBTA's Groups and Meetings Committee
Launched on a hunch, the Groups & Meetings Committee of the National Business Travel Association ended up defining the future of meetings management in Corporate America. And some would say they're just getting started.