Ding Dong SMM is Dead—Not!

If I were to believe my eyes, all the evidence would lead me to believe that strategic meetings management is dead.

I just came back from the Global Business Travel Association convention, and in my conversations with stakeholders from across the meetings industry I heard that SMM has hit a wall, and that organizations are resisting SMM because it is too complex, too hard, and ultimately the return is too small. I heard that it is time to acknowledge the realities of the situation

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