Capture, Track, Report Meetings Data

While effective data capture and reporting is considered to be one of the most critical aspects of a strategic meetings management program, getting a successful data management plan in place can be a daunting task. At the Sixth Annual Pharmaceutical Meeting Management Forum, co-organized by Medical Meetings and the Center for Business Intelligence and held in Philadelphia in March, attendees learned some data management best practices from Peter Matthews, CMM, and Kimberly Meyer, bo

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