Are You Certifiable?

The National Business Travel Association will roll out a new strategic meetings management certification this month at its annual meeting.

Most people in the meetings industry associate strategic meetings management with the Groups & Meetings Committee of the National Business Travel Association. After all, that's the group that burst on the scene five years ago with its first SMMP white paper.

On the other hand, SMMP is now common parlance, with many practitioners putting their own spin on its original concepts and components.

In an effort to formalize NBTA's centrality with regard to SMMP, Bill Conno

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