PCMA Revs Up Revenue by Offering Partnerships, Not Sponsorships

The Professional Convention Management Association views its relationships not as sponsorships, but as long-term strategic partnerships.

In the three years since it moved to a strategic-partnership revenue model, the association has tripled its income, explains Deborah Sexton, president and chief executive officer at Chicago-based PCMA. “These partnerships are not just event-driven, but they have touch points throughout the year and they drive considerable revenue to the a

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