Sponsorships, along with exhibitions, are a key revenue streams for most associations. But giving sponsors mere visibility among their key customers is no longer enough. To get those sponsorship dollars—and keep them coming in year after year—it’s not enough for associations to offer measurable opportunities. They have to be able to help sponsors do the actual measuring as well.
Does your sponsorship opportunity list read like the 20-page menu at The Cheesecake Factory? If so, c