Donna Kastner director exposponsor sales and activation Velvet Chainsaw Consulting tossing a Catchbox mic to an attendee of her session on sponsorship at  Cventrsquos Association Meetings Summit in Las Vegas June 18ndash20 Photo courtesy of Cvent

Donna Kastner, director, expo/sponsor sales and activation, Velvet Chainsaw Consulting, tossing a Catchbox mic to an attendee of her session on sponsorship at Cvent’s Association Meetings Summit in Las Vegas June 18–20.

8 Ways to Promote, Sell, and Deliver Successful Sponsorships

Here are eight ways you can better promote, sell, and deliver on sponsorships that will make you—and, of course, your sponsors—happy.

Sponsorships, along with exhibitions, are a key revenue streams for most associations. But giving sponsors mere visibility among their key customers is no longer enough. To get those sponsorship dollars—and keep them coming in year after year—it’s not enough for associations to offer measurable opportunities. They have to be able to help sponsors do the actual measuring as well.

Does your sponsorship opportunity list read like the 20-page menu at The Cheesecake Factory? If so, c

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