Shelby Diltz, CMP, Director of Meetings, The Robstan Group, Kansas City, Mo.
Listen to your members — it is not just the feel-good, big-picture speakers that attendees are looking for these days. It is the nuts-and-bolts type of speakers who can address the difficult issues facing attendees who are the most welcome. This means that you must challenge the speakers to do research on the attendees' industry and make sure they adjust their presentation to fit the attendees. If the sp