Conductor Benjamin Zander

Conductor Benjamin Zander

The New Keynote: Artists as Speakers

Planners have spent years listening to inspiring stories from speakers who have overcome hardships or scaled the world’s highest peaks. They’ve followed energetic motivators as they ranted, raved, and leaped across the stages of incentive and agency meetings.

Now planners are looking to events like the renowned TED conferences and seeing a new breed of presenter—the artist as speaker. Whether auditory, visual, or tactile,

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