Social Media Is Not a One-Way Billboard

Two technology experts explain how associations can use social media to build communities around their events

One of the buzzwords of 2011 is “community.” Everyone wants to build one, sustain it, and potentially profit from it. The question is, how do you build one around your event that is vibrant, active, and passionate? That’s one of the things we asked Justin Ramers, director of social media, and Eric Olson, general manager of events, with The Active Network, which offers online event management, marketing solutions, and registration

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