Social Media Case Study: National Association of Dental Plans

The place to start with a social media plan is goal-setting.

The best advice Jeff Hurt, director of education and events with the National Association of Dental Plans, has to offer when it comes to using social media for events is to “know why you want to be there, define your goals, start small, and don’t be overwhelmed by everything that’s out there.”

While the NADP now has a full-blown private online community for its members, blogs, and Twitter accounts for both members and the public, it started small by inviting audience members at its ge

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