Social Media Case Study: ASAE and The Center

Social Media Case Study: ASAE and The Center

How ASAE and The Center for Association Leadership uses social media to enhance its meetings.

The primary goal behind ASAE and The Center’s social media strategy is “to be the laboratory,” says Peter Hutchins, vice president of knowledge initiatives with the Washington, D.C.–based association for association executives. “We use the tools first so our members can get an idea of what they can offer. We work out the details so they can lear

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