Social Media and the Law

Social Media and the Law

If you plan to use social media to promote your meetings, review your organization’s risk management policies before you go online.

Sites such as LinkedIn, Facebook, and Twitter provide meeting planners with powerful tools to connect with meeting attendees, hotels, and other planners, offering an opportunity to communicate to a large audience almost instantaneously and with virtually no cost.

While these sites can be effective marketing tools, their use is not without risk of legal consequences.

First, consider potential intellectual property issues. Users of social media sites generally must agre

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