How to Get the Most From Social Media

How did the American College of Cardiology generate 1,200 tweets from its Annual Scientific Sessions?

By embracing social media. It’s just one example cited in a new white paper from the International Association of Exhibitions and Events called “How to Properly Use Social Media to Enhance and Promote Your Event.”

Here’s what ACC did:

• set up a meeting-specific Twitter account a year in advance of the conference,
• encouraged attendees and exhibitors to interact abou

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