How did the American College of Cardiology generate 1,200 tweets from its Annual Scientific Sessions?
By embracing social media. It’s just one example cited in a new white paper from the International Association of Exhibitions and Events called “How to Properly Use Social Media to Enhance and Promote Your Event.”
Here’s what ACC did:• set up a meeting-specific Twitter account a year in advance of the conference,
• encouraged attendees and exhibitors to interact abou