Commentary: Twitter On-site—the Good, the Bad, and the Limited

There’s a whole lot of tweetin’ goin’ on this week at MPI’s MeetDifferent 2010, with the association’s Virtual Access Pass streaming content to a wider audience and bringing in ideas, input, and questions from off site.

From the segment of the industry that has embraced social media, we’re getting great snapshots of how online interaction can integrate with on-site programs. But for every advance, there are also limits—limits to seamlessly and effectively linking live and virtu

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