1. Create a blogger’s hub. Is your goal to have bloggers and “tweeps” (people sending “tweets” via Twitter) interacting with virtual attendees? Is it to provide journalists with a place to take notes and create new blog posts? Is it to boost the visibility of your conference topic or hashtag? Is it to provide leading bloggers and “tweeps” the ability to share their insights, thoughts and opinions in real time?
2. Decide how you will measure the success of your blogger’s hub.