2011 Strong for Hotels

The U.S. hotel industry in 2011 marked gains in all three key metrics—occupancy, average daily rate, and revenue per available room. While the numbers are expected to climb again in 2012, increases will be more moderate, according to industry forecasts.

Occupancy: The hotel industry ends 2011 with an occupancy rate of 59.9 percent, predicts Smith Travel Research in Hendersonville, Ky., about a 4 percent rise over 2010. STR expec

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