Many insurance and financial services meeting planners found their programs canceled or put on hold for 2009 and 2010. For those who kept on booking, meanwhile, there was plenty of availability and a nice amount of negotiating room. That was then.
The meeting professionals who are looking ahead now see the market tightening up, and they’re shifting their strategies accordingly. “We see the writing on the wall, and are trying to lock in hotel rates for 2012 and 2013,” says Eldon Gale,