The Chicago-based marketing group VIPAR Heavy Duty has held its annual meeting at the Marco Island Marriott Resort on Florida’s Gulf Coast for six of the past 10 years. For a meeting planner, sounds like nice work if you can get it, right? No exhaustive site visit required, no stressing out over sight lines and setups, no endless waiting for legal to get the contract back to you. Basically, no reinventing the wheel to accommodate a brand-new vehicle.
How to Have a Great Meeting at the Same Hotel Year After Year
For VIPAR Heavy Duty, the advantages of returning to Marco Island outweigh any risks.