ROI: Results Enhancer, Value Adder

The topic of ROI has been a source of fear, misconception, and bewilderment in the meetings and events industry for some time. Yet the move to show the value of meetings and events is picking up momentum. Meeting Professionals International is leading the charge through workshops and publications. The Professional Convention Management Association is pushing the issue with associations. Case studies are being developed, demonstrating the variety of meetings moving toward increased

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