The Meetings Mean Business Coalition recently announced the first-ever North American Meetings Industry Day, set for April 16. As co-chair of the MMBC, I’m very proud to see this come together—a day for us to rally in celebration of the incredible value our industry brings to the economy.
Some people may think, “Our industry is doing well. It’s rebounding. We don’t need to worry about proving our value.” While it’s true our industry is back at