The Zen of Protocol

Doing business internationally is increasingly common. But how is it possible to know exactly what to do when working with a variety of cultures?

First, question the assumptions you have about what behaviors mean. Eye contact, for example. In the United States, avoidance of eye contact is usually interpreted as lack of confidence, even dishonesty. But in some cultures, not looking a person in the eye is a sign of respect.

Next, be more formal than you might be normally,

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