Youth Marketing: Things You Need to Know About Your Audience

How well do you understand young people? To reach them, first you must get to know them.

One fundamental of marketing: Know your audience. So if you are planning a youth event, you need to understand the kids.

Kathy Needham, the owner of Needham Marketing in Grand Rapids, Mich., is an expert at reaching youth. Among her accomplishments are the development and launch of the Zonderkidz brand for Zondervan; development of the tween brands Faithgirlz and 2:52 Soul Gear for Zondervan; the negotiating of licensing agreements involving Veggie Tales books and The

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish