Youth Marketing: Things You Need to Know About Your Audience

How well do you understand young people? To reach them, first you must get to know them.

One fundamental of marketing: Know your audience. So if you are planning a youth event, you need to understand the kids.

Kathy Needham, the owner of Needham Marketing in Grand Rapids, Mich., is an expert at reaching youth. Among her accomplishments are the development and launch of the Zonderkidz brand for Zondervan; development of the tween brands Faithgirlz and 2:52 Soul Gear for Zondervan; the negotiating of licensing agreements involving Veggie Tales books and The

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