What's Your Meeting Worth?

I attended a very large meeting last winter, but it was at a small breakout session that I learned more about a meeting's worth than I'd learned in nearly 20 years in the meeting industry.

Jim Daggett, CAE, CMP, founder and owner of JR Daggett & Associates, Chicago, an independent meeting management firm, led a session about meeting return on investment (better known as ROI). Daggett, an RCMA tutorial leader, is not only an excellent instructor, but he “gets it.” He is one

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